{"id":17649,"date":"2017-09-06T08:15:07","date_gmt":"2017-09-06T06:15:07","guid":{"rendered":"https:\/\/www.sogaenergyteam.com\/interview-enrico-soga\/"},"modified":"2017-09-06T08:15:07","modified_gmt":"2017-09-06T06:15:07","slug":"interview-enrico-soga","status":"publish","type":"post","link":"https:\/\/www.sogaenergyteam.com\/de\/interview-enrico-soga\/","title":{"rendered":"INTERVIEW TO ENRICO SOGA: &#8222;WE ARE DIFFERENT BECAUSE WE THINK DIFFERENT&#8220;"},"content":{"rendered":"<div class='flex_column_table av-1o29s6p-fa51b3e6b3f90a48c3696bdaeea8fd95 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1o29s6p-fa51b3e6b3f90a48c3696bdaeea8fd95\">\n.flex_column.av-1o29s6p-fa51b3e6b3f90a48c3696bdaeea8fd95{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1o29s6p-fa51b3e6b3f90a48c3696bdaeea8fd95 av_one_half  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first no_margin flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5t5a6p-7b7f9cc842cc8d6187de255c0329c6a8\">\n.avia-image-container.av-5t5a6p-7b7f9cc842cc8d6187de255c0329c6a8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5t5a6p-7b7f9cc842cc8d6187de255c0329c6a8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5t5a6p-7b7f9cc842cc8d6187de255c0329c6a8 av-styling- avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18308 avia-img-lazy-loading-not-18308 avia_image ' src=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2018\/06\/wip_directory_header.jpg\" alt='' title='wip_directory_header'  height=\"1000\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2018\/06\/wip_directory_header.jpg 1500w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2018\/06\/wip_directory_header-300x200.jpg 300w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2018\/06\/wip_directory_header-768x512.jpg 768w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2018\/06\/wip_directory_header-1030x687.jpg 1030w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2018\/06\/wip_directory_header-705x470.jpg 705w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2018\/06\/wip_directory_header-450x300.jpg 450w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kvuwv5-d1381148227fa72ab7b71d5b8c599149\">\n.flex_column.av-1kvuwv5-d1381148227fa72ab7b71d5b8c599149{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1kvuwv5-d1381148227fa72ab7b71d5b8c599149 av_one_half  avia-builder-el-2  el_after_av_one_half  el_before_av_hr  no_margin flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jq9s9d-9b62e50ef59a17b0b6c52c88809da76a\">\n.avia-image-container.av-1jq9s9d-9b62e50ef59a17b0b6c52c88809da76a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1jq9s9d-9b62e50ef59a17b0b6c52c88809da76a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1jq9s9d-9b62e50ef59a17b0b6c52c88809da76a av-styling- avia-align-center  avia-builder-el-3  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18245 avia-img-lazy-loading-not-18245 avia_image ' src=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/rivista.jpg\" alt='' title='rivista'  height=\"1000\" width=\"1500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/rivista.jpg 1500w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/rivista-300x200.jpg 300w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/rivista-768x512.jpg 768w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/rivista-1030x687.jpg 1030w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/rivista-705x470.jpg 705w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/rivista-450x300.jpg 450w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1i01rtt-78b86bca989253ec2c524648243fdea9\">\n#top .hr.hr-invisible.av-1i01rtt-78b86bca989253ec2c524648243fdea9{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-1i01rtt-78b86bca989253ec2c524648243fdea9 hr-invisible  avia-builder-el-4  el_after_av_one_half  el_before_av_two_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-1fhd8oh-a829219915bca70f878f691e2a6a1f87 sc-av_two_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fhd8oh-a829219915bca70f878f691e2a6a1f87\">\n.flex_column.av-1fhd8oh-a829219915bca70f878f691e2a6a1f87{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1fhd8oh-a829219915bca70f878f691e2a6a1f87 av_two_third  avia-builder-el-5  el_after_av_hr  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f\">\n#top .av-special-heading.av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f{\npadding-bottom:0;\nfont-size:35px;\n}\nbody .av-special-heading.av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f .av-special-heading-tag{\nfont-size:35px;\n}\n.av-special-heading.av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f .av-subheading{\nfont-size:19px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-1f2c9dd-4acb9db310a0eac0edc8fea79c274c0f av-special-heading-h1 blockquote modern-quote  avia-builder-el-6  el_before_av_hr  avia-builder-el-first  av-inherit-size'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >INTERVIEW TO ENRICO SOGA: <span class='special_amp'>&#8222;<\/span>WE ARE DIFFERENT BECAUSE WE THINK DIFFERENT<span class='special_amp'>&#8220;<\/span><\/h1><div class='av-subheading av-subheading_below'><p>Here is the interview to the Soga Energy Team&#8217;s CEO on the top renowned yearly publication of the power generation industry.<br \/>\n\u00abWe think unconventionally. We like following alternative ways, strongly supported by our values. Such an attitude brings us to realize rotating electrical machines developed with an out-of-ordinary approach in mind\u00bb.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c661nl-9389bf40a0ef68ef262c3183bfd81c7a\">\n#top .hr.av-1c661nl-9389bf40a0ef68ef262c3183bfd81c7a{\nmargin-top:10px;\nmargin-bottom:10px;\n}\n.hr.av-1c661nl-9389bf40a0ef68ef262c3183bfd81c7a .hr-inner{\nwidth:33%;\nborder-color:#6786a1;\n}\n<\/style>\n<div  class='hr av-1c661nl-9389bf40a0ef68ef262c3183bfd81c7a hr-custom  avia-builder-el-7  el_after_av_heading  el_before_av_textblock  hr-left hr-icon-no'><span class='hr-inner inner-border-av-border-fat'><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1at5ff5-65a9e3fc8a05b383a50f085f1b7c7907\">\n#top .av_textblock_section.av-1at5ff5-65a9e3fc8a05b383a50f085f1b7c7907 .avia_textblock{\nfont-size:13px;\n}\n<\/style>\n<section  class='av_textblock_section av-1at5ff5-65a9e3fc8a05b383a50f085f1b7c7907 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Enrico Soga, <\/strong>CEO of the Soga Energy Team since 2010, leading the corporate event for the 50 years of the group 1966-2016<\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19xt64x-8391ab343f59ad1752eed3953f274875\">\n.flex_column.av-19xt64x-8391ab343f59ad1752eed3953f274875{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-19xt64x-8391ab343f59ad1752eed3953f274875 av_one_third  avia-builder-el-9  el_after_av_two_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-bottom av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17d6rk1-2efdf276f8d56bd810291733b2b75b15\">\n.avia-image-container.av-17d6rk1-2efdf276f8d56bd810291733b2b75b15 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-17d6rk1-2efdf276f8d56bd810291733b2b75b15 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-17d6rk1-2efdf276f8d56bd810291733b2b75b15 av-styling- avia-align-left  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18246 avia-img-lazy-loading-not-18246 avia_image ' src=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/enrico-soga-1.jpg\" alt='' title='enrico-soga'  height=\"506\" width=\"383\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/enrico-soga-1.jpg 383w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/09\/enrico-soga-1-227x300.jpg 227w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15wtowh-74f990a14c2a0de8eed0663dbdc7b196\">\n#top .hr.hr-invisible.av-15wtowh-74f990a14c2a0de8eed0663dbdc7b196{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-15wtowh-74f990a14c2a0de8eed0663dbdc7b196 hr-invisible  avia-builder-el-11  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-14fj6jl-f70b87303c9543f86a44f3c9f80ce5ac sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14fj6jl-f70b87303c9543f86a44f3c9f80ce5ac\">\n.flex_column.av-14fj6jl-f70b87303c9543f86a44f3c9f80ce5ac{\nborder-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14fj6jl-f70b87303c9543f86a44f3c9f80ce5ac av_one_third  avia-builder-el-12  el_after_av_hr  el_before_av_one_third  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2\">\n#top .av-special-heading.av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2{\npadding-bottom:1px;\ncolor:#6786a1;\nfont-size:20px;\n}\nbody .av-special-heading.av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2 .special-heading-inner-border{\nborder-color:#6786a1;\n}\n.av-special-heading.av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-13l5uz5-fc46a81584c89ed275ab78cd0cbcd9e2 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-13  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >1) How would you describe Sincro and AgroWatt alternators?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11q2b3l-8893eca4b045d69898443fdb1530645d\">\n#top .av_textblock_section.av-11q2b3l-8893eca4b045d69898443fdb1530645d .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-11q2b3l-8893eca4b045d69898443fdb1530645d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00abSincro and AgroWatt are widely renowned brands of the Soga Energy Team in 80 countries. Our alternators and welders mean great performances and quality.<\/p>\n<p>What makes us unique is our range: it is one of the widest in the entire power generation industry with over 280 models of alternators from 1 to 2,600 kVA, dedicated to industrial, construction, marine, oil&amp;gas applications, welding, agriculture, telecoms and lighting towers.<\/p>\n<p>We do focus on the variety of our models, with all the different versions made alongside customized executions. Offering a range like this gives OEMs an extraordinary choice, in many cases we become their sole supplier.<\/p>\n<p>In addition, our alternators are among the most compact in the world: we launched the first compact models in 2003 (JB series) and shortly after, in 2005, brought out the SK160 supercompact industrial series.<\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yxf701-01b7a753155c81ebbff91a34a36f485f\">\n.flex_column.av-yxf701-01b7a753155c81ebbff91a34a36f485f{\nborder-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-yxf701-01b7a753155c81ebbff91a34a36f485f av_one_third  avia-builder-el-15  el_after_av_one_third  el_before_av_one_third  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xzyf35-d3690718b78317500f4d39e040435d3f\">\n#top .av_textblock_section.av-xzyf35-d3690718b78317500f4d39e040435d3f .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-xzyf35-d3690718b78317500f4d39e040435d3f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>This has been enewed over the years and has been confirmed as a long-seller much appreciated by our customers\u00bb.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5\">\n#top .av-special-heading.av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5{\npadding-bottom:1px;\ncolor:#6786a1;\nfont-size:20px;\n}\nbody .av-special-heading.av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5 .special-heading-inner-border{\nborder-color:#6786a1;\n}\n.av-special-heading.av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-wyar2p-9a8a5af1b9946954857c56e7c8dfffc5 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >2) Your approach to the market: do you follow or drive the trends?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u9qvwh-c0ae1b47b27cc055926125b8f67556c9\">\n#top .av_textblock_section.av-u9qvwh-c0ae1b47b27cc055926125b8f67556c9 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-u9qvwh-c0ae1b47b27cc055926125b8f67556c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00abWe are always pioneers. We do not pursue the market: we choose it and create it. We act independently. We\u2019re not interested in producing higher powered units, nor relying on quantities and numbers alone.<\/p>\n<p>Since my father Lino Soga founded the company in 1966, we have worked on continuous innovation and testing with R&amp;D, on the range diversification, as well as on strong personal relationships with customers.<\/p>\n<p>Such an attitude makes us different and on this basis we have developed significant technical innovations, from the first pto generators to the welders hwith battery charger and jump-starter included, to the latest variable speed solutions, just to mention a few\u00bb.<\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vwhkx-d26eee06eb9dfe7c397f821523bc6ae7\">\n.flex_column.av-2vwhkx-d26eee06eb9dfe7c397f821523bc6ae7{\nborder-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vwhkx-d26eee06eb9dfe7c397f821523bc6ae7 av_one_third  avia-builder-el-19  el_after_av_one_third  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qw064h-b27cb5a246489a7e520ed8e4ce893f00\">\n#top .av-special-heading.av-qw064h-b27cb5a246489a7e520ed8e4ce893f00{\npadding-bottom:1px;\ncolor:#6786a1;\nfont-size:20px;\n}\nbody .av-special-heading.av-qw064h-b27cb5a246489a7e520ed8e4ce893f00 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-qw064h-b27cb5a246489a7e520ed8e4ce893f00 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-qw064h-b27cb5a246489a7e520ed8e4ce893f00 .special-heading-inner-border{\nborder-color:#6786a1;\n}\n.av-special-heading.av-qw064h-b27cb5a246489a7e520ed8e4ce893f00 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-qw064h-b27cb5a246489a7e520ed8e4ce893f00 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-qw064h-b27cb5a246489a7e520ed8e4ce893f00 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-qw064h-b27cb5a246489a7e520ed8e4ce893f00 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-20  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >3) So, not just alternators for gen-sets\u2026<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q4g0j5-c82718361ff00ba69fc7e8ac1b07be88\">\n#top .av_textblock_section.av-q4g0j5-c82718361ff00ba69fc7e8ac1b07be88 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-q4g0j5-c82718361ff00ba69fc7e8ac1b07be88 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00abWe are global specialists in rotating electrical machines: our overall offering is so wide as to exceed 650 models in our catalogues.<\/p>\n<p>With the Soga division we manufacture electric motors, mostly in custom version, powering the braking systems on high-speed trains worldwide. An achievement which we are absolutely proud of, the result of years of technical commitment. Today, we are included amongst those companies who are the Suppliers of Excellence for the world&#8217;s most advanced trains.<\/p>\n<p>With the Sogaenergies division (energy special projects) we are leaders in Italy in the production of direct-drive PMGs for wind turbines.<\/p>\n<p>These outcomes arise from foresight, hard work and investment. We choose to head in the directions requiring sacrifice, with a high potential in the long-term and facing such challenges with passion, rather than aim for\u00a0 short-term goals\u00bb.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nzkiwh-ded5873370ac922b817e57fa5ca14158\">\n#top .hr.hr-invisible.av-nzkiwh-ded5873370ac922b817e57fa5ca14158{\nheight:60px;\n}\n<\/style>\n<div  class='hr av-nzkiwh-ded5873370ac922b817e57fa5ca14158 hr-invisible  avia-builder-el-22  el_after_av_one_third  el_before_av_one_third '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mjf60x-e29fc1935f79d6c2d5e111a33bdfb7f9\">\n.flex_column.av-mjf60x-e29fc1935f79d6c2d5e111a33bdfb7f9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mjf60x-e29fc1935f79d6c2d5e111a33bdfb7f9 av_one_third  avia-builder-el-23  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0\">\n#top .av-special-heading.av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0{\npadding-bottom:1px;\ncolor:#6786a1;\nfont-size:20px;\n}\nbody .av-special-heading.av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0 .special-heading-inner-border{\nborder-color:#6786a1;\n}\n.av-special-heading.av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-k2e7xt-1e09c743d0abf35f7b08f84aeb9dafe0 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >4) As an industrial group with strong values and a family-driven ethos, is it possible to remain true to yourself in the current market?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-idbczl-7a93e4c47eba7d9de3606faa4cd95860\">\n#top .av_textblock_section.av-idbczl-7a93e4c47eba7d9de3606faa4cd95860 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-idbczl-7a93e4c47eba7d9de3606faa4cd95860 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00abThe Soga Energy Team is a group made of 3 companies (Soga SpA and CMZ Sistemi Elettronici in Italy, and Sincro doo in Croatia), 6 plants and a direct staff of 300 people plus the indirect employees: men and women that every day make my family&#8217;s entrepreneurial project a reality.<\/p>\n<p>We have a business model heavily centred on our values, on which we have built our company. Our focus is the quality of our presence in the market.<\/p>\n<p>OEMs who choose the Soga Energy Team are aware that they can get far more from us than our rotating electrical machines. With us, they can count on a flexible team ready to support them in every need, whether it is dealing with the co-creation of a new product, its production or any after-sale issues.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h8e8kx-510d2640a1d19b6e1c82c2950c8d9309\">\n.flex_column.av-h8e8kx-510d2640a1d19b6e1c82c2950c8d9309{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-h8e8kx-510d2640a1d19b6e1c82c2950c8d9309 av_one_third  avia-builder-el-26  el_after_av_one_third  el_before_av_one_third  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j3dep-7e57bd0fa100eb9bdb03c68c207644bc\">\n#top .av_textblock_section.av-1j3dep-7e57bd0fa100eb9bdb03c68c207644bc .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-1j3dep-7e57bd0fa100eb9bdb03c68c207644bc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our internal organization reveals ideal encouraging direct and fast decision-making processes, where relationships are based on the importance of the people.<\/p>\n<p>My family and I hold the top roles in the group, and the other key roles are given to trustworthy managers and collaborators. This mix of skills triggers continuous improvement within our company\u00bb.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8\">\n#top .av-special-heading.av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8{\npadding-bottom:1px;\ncolor:#6786a1;\nfont-size:20px;\n}\nbody .av-special-heading.av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8 .special-heading-inner-border{\nborder-color:#6786a1;\n}\n.av-special-heading.av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-dnzw9d-326fba79772e18f41a6d3ec17610e3c8 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >5) Your production is Made in Europe. Why have you not relocated out of the EU?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cpem0h-460b5a793f978eacc240c0e187a2e1b4\">\n#top .av_textblock_section.av-cpem0h-460b5a793f978eacc240c0e187a2e1b4 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-cpem0h-460b5a793f978eacc240c0e187a2e1b4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00abWe have never relocated in other continents. We remain concentrated in Italy (up to frame size 160mm) and in Croatia (up to frame 710mm).<\/p>\n<p>We define ourselves as <em>Pure European Manufacturers<\/em>, because we believe that producing as close as possible to our R&amp;D center is a big plus.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ac84ht-f97ed282c6db82df236e17e97838e197\">\n.flex_column.av-ac84ht-f97ed282c6db82df236e17e97838e197{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ac84ht-f97ed282c6db82df236e17e97838e197 av_one_third  avia-builder-el-30  el_after_av_one_third  el_before_av_hr  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8qqibl-775420ac46b355245240d512ee0a20cb\">\n#top .av_textblock_section.av-8qqibl-775420ac46b355245240d512ee0a20cb .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-8qqibl-775420ac46b355245240d512ee0a20cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Flexibility and control &#8211; deriving from such a decision &#8211; allow us to achieve the best products, also in special versions, ensuring the highest quality for the supply chain. Moreover, we manage all stages of production directly, supported by top technology facilities and equipment, in which we invest constantly\u00bb.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909\">\n#top .av-special-heading.av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909{\npadding-bottom:1px;\ncolor:#6786a1;\nfont-size:20px;\n}\nbody .av-special-heading.av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909 .av-special-heading-tag{\nfont-size:20px;\n}\n.av-special-heading.av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909 .special-heading-inner-border{\nborder-color:#6786a1;\n}\n.av-special-heading.av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909 .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909 .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-7bwy4h-ab985324a10ecab8b843fb9e5c3d6909 av-special-heading-h3 custom-color-heading blockquote modern-quote  avia-builder-el-32  el_after_av_textblock  el_before_av_textblock  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >6) Future directions: how far do you aim to get?<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-58n441-5a237f1fd36d761d55b079a792a8c10f\">\n#top .av_textblock_section.av-58n441-5a237f1fd36d761d55b079a792a8c10f .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-58n441-5a237f1fd36d761d55b079a792a8c10f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u00abOur vision is clear. We\u2019ll keep following alternative ways, whilst maintaining our values, to build up more and more our market positioning as protagonists within industries demanding rotating electrical machines designed with a different approach, innovative because unconventional.<\/p>\n<p>Our will and passion are stronger than ever. Being innovators means to dare to act upstream, to always meet the market with new answers\u00bb.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qh3ht-7af6f90a1eac24cd24c8642b2a4a667d\">\n#top .hr.hr-invisible.av-3qh3ht-7af6f90a1eac24cd24c8642b2a4a667d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3qh3ht-7af6f90a1eac24cd24c8642b2a4a667d hr-invisible  avia-builder-el-34  el_after_av_one_third  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2kgbm9-15beda75d0969df20229a7b178af4d9b\">\n.avia-image-container.av-2kgbm9-15beda75d0969df20229a7b178af4d9b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2kgbm9-15beda75d0969df20229a7b178af4d9b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2kgbm9-15beda75d0969df20229a7b178af4d9b av-styling- avia-align-center  avia-builder-el-35  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-17650 avia-img-lazy-loading-not-17650 avia_image ' src=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016-1030x556.jpg\" alt='' title='groupage generale 2016'  height=\"556\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016-1030x556.jpg 1030w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016-300x162.jpg 300w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016-768x415.jpg 768w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016-1500x810.jpg 1500w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016-705x381.jpg 705w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016-450x243.jpg 450w, https:\/\/www.sogaenergyteam.com\/wp-content\/uploads\/2017\/08\/groupage-generale-2016.jpg 1827w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We think unconventionally. We like following alternative ways. Such an attitude brings us to develop rotating electrical machines with an out-of-ordinary approach in mind.<\/p>\n","protected":false},"author":2,"featured_media":17651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[267],"tags":[],"class_list":["post-17649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INTERVIEW TO ENRICO SOGA, THE SOGA ENERGY TEAM&#039;S CEO<\/title>\n<meta name=\"description\" content=\"Interview for the Worldwide Gen-set &amp; Cogeneration Directory, top renowned yearly publication of the power generation industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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